Legendeering
Humanizing the World of Business
Through Better (Video) Communications
Most video strategies, and corporate communication strategies for that matter, are about the business or creator, and not about the people who really matter—the community.
The ultimate goal of Legendeering is to transform the way we do business, improve the relationships between businesses and customers, and create a world where we work together to further shared values.
At its core, Legendeering revolves around the principle of leading with value, always. Because, all of the most important relationships we have in our lives—with family, friends, mentors, and colleagues—are built on an exchange of value without strings attached. I believe that we can create those same kinds of relationships between our businesses and the communities we seek to serve.
That is the world Legendeering was designed to help you create.
Video is the single most powerful tool businesses have at their disposal. Period.
Yet, many businesses struggle to find success using traditional video-based content production strategies. Why? Because most video strategies are about the business or creator, and not about the people who really matter—the community.
In this groundbreaking book, two-time Emmy Award-nominated Director of Photography and Producer Tom Langan presents a brand-new video communication strategy based in the power of authentic human relationships.
The core principle of Legendeering is “Lead with value, always.” And, in this book, Tom will show you how to do just that.
This is marketing the way marketing was always supposed to be done.
If you want to stand out from the crowd, build a community of raving supporters around your business, and ultimately become a legend in your field, Legendeering is a must-read.
The Book
The Resources
From guides for basic lighting to recommended software and video format specifications - you'll find it all here.
available everywhere books are sold
about legendeering
Video is the single most powerful tool businesses have at their disposal. Period.
Yet, many businesses struggle to find success using traditional video-based content production strategies. Why? Because most video strategies are about the business or creator, and not about the people who really matter—the community.
In this groundbreaking book, two-time Emmy Award-nominated Director of Photography and Producer Tom Langan presents a brand-new video communication strategy based in the power of authentic human relationships.
The core principle of Legendeering is “Lead with value, always.” And, in this book, Tom will show you how to do just that.
This is marketing the way marketing was always supposed to be done.
If you want to stand out from the crowd, build a community of raving supporters around your business, and ultimately become a legend in your field, Legendeering is a must-read.
about The Author
praise for legendeering
“Through a mix of captivating stories, insightful lessons, and actionable strategies, Tom Langan illustrates the remarkable things that happen when you set out to humanize the world of business. In Legendeering, he shows how powerful it is to put people over product, and reminds us that, regardless of what we do for a living, we can all make the choice to be in the hospitality industry.”
— Will Guidara, celebrated restaurateur, author of Unreasonable Hospitality
Tom Langan is a two-time Emmy Award-nominated Director of Photography and Producer and the founder of Talex Media. With a career spanning 20 years, Tom has produced hundreds of hours of national and globally-distributed programming for major broadcasters including BBC, NBC Universal, and Discovery. Tom has served as Showrunner and Series Producer on multiple complex and challenging projects overseeing multi-million dollar budgeted productions. He has staffed and led teams filming all over the world in environments ranging from the Arctic Circle to sub-Saharan Africa producing lifestyle, documentary, entertainment and commercial content. Legendeering is his first book.
Learn more about Tom and his work at www.talexmedia.com
“I am so grateful that Tom Langan has written Legendeering, a book that holds true to its promise. The tried and true strategy he lays out in this book embodies the same principles and philosophies we employed at Nickelodeon to grow from nothing in 1980 to a juggernaut worth $10 billion dollars in just 16 years. And, while Legendeering provides readers with a theoretical understanding of why we work to build legendary brands, this book takes the extra step to arm its readers with a brand new and pragmatic approach to the how. In a world where young people can smell inauthenticity miles away, Legendeering is an essential primer for building brands that they will cherish for years to come.”
– Geraldine Laybourne, Serial Entrepreneur, Former President of Nickelodeon and Co-Founder of Oxygen Media
"‘I am your greatest fan.’ I've said this each time that I have had the opportunity to meet with and spend time with Tom. He brings a fresh perspective to life. The human experience is about expressing our story, and connecting it to our shared human story. And Tom, through Legendeering, elevates and demystifies that experience. He always delivers value to the audience at the highest level."
- Seth Pepper, High Performance Coach, World Champion and Hall of Fame athlete
“Most entrepreneurs (and many businesses for that matter) fail because they give up what they want most for what they want now. They chase short-term revenues over long-term relationships. In Legendeering, Tom Langan offers an antidote to this epidemic of extractionary capitalism and gifts us with an alternative, sustainable, and community-focused pathway to transform our businesses into brands that matter.”
- Alok Appadurai, Wall Street Journal best-selling author and Founder of Uplift Millions
“Tom Langan writes from the heart with passion and exuberance. With storytelling as a north star and humanity as a guiding principle, this book pilots you in the right direction for success.”
- Sara Kozak, TV Executive
Legendeering Resources
Lighting Essentials
Restream.io has put together a great article that explains in great detail all you need to know about lighting to get started creating beautiful imagery.
Editing Software
There are a lot of options for video editing and your goals will dictate which software youchoose. For entry level production I recommend Descript and for those with more experience or looking to up their game I recommend Adobe's Premiere Pro.
Video Format Specifications
Making gifs
As you dig deeper into the world of video, you will find that every platform has different formatting requirements for the videos you distribute on their platforms. In order to ensure that your videos display and play correctly it's important to deliver to the specifications laid out by the platforms. Below are links to the formatting specs for some of the most popular platforms.
We all come across GIFs in our daily lives whether its in text messages, on social media or even in our email inboxes. And, with just a little bit of work you can create custom GIFs to compliment your Legendeering video strategy or just to show your friends how silly your cat is late at night. Either way, here is a link to a definitive GIF creation guide on Descript's blog.